Heroes of the Coast — and a Tribute from the Heart

When it comes to safeguarding lives on UK beaches, few organisations rival the dedication of the Royal National Lifeboat Institution (RNLI). From watchful lifeguards along the sand to rapid-response rescue crews, the RNLI stands as a quiet guardian of holiday memories — ensuring that sun-seekers and sea-swimmers stay safe throughout the summer season.

At Avocet Holidays, we're endlessly grateful for their work. Whether it's a child swept too far by a playful current or an exhausted paddleboarder drifting off course, RNLI beach lifeguards and lifeboat crews bring unwavering calm and courage to every call. Their presence isn't just reassuring — it's life-saving.

A Tough Year, A Lasting Tribute

But 2024 was a year that reminded us, in the most personal way, how fragile life can be. Our Lead Leisure Agent, the brilliant and compassionate Sabrina Yeo, faced unimaginable grief as both her father and her father-in-law passed away — just weeks apart.

We wanted to honour them in a way that reflected Sabrina’s love for coastal travel and her deep respect for the RNLI’s mission. So, together with the lifeboat team at Exmouth, we arranged something quietly powerful: both men's names were adorned on the lifeboat itself. A gesture small in scale, perhaps — but immeasurable in meaning.

Now, each time that vessel heads out to sea, it carries not just purpose but memory. It stands as a symbol of lives lived with dignity, of family ties, and of the enduring power of kindness — the very values that run deep through Avocet Holidays and the RNLI alike.

Supporting Coastal Safety

As holidaymakers begin to flock back to Britain’s beaches, we encourage everyone to take a moment to thank the lifeguards who watch over our shores, and the crew who respond with bravery whenever the sea demands it.

The RNLI is powered by donations and volunteer spirit — a beacon of community-led strength. If you’re planning a coastal getaway this year, consider supporting their work. You might never need a lifeboat… but knowing it’s there can make all the difference.